Have you ever spent months developing a new beauty product, only to have it fall flat upon launch? Unfortunately, failed product launches are all too common in the beauty industry. In this blog post...
Social media is a powerful tool for building buzz and generating excitement around your beauty brand. But with so many platforms and strategies to choose from, it can be overwhelming to know where to...
As a beauty brand strategist, I have seen firsthand the importance of goal setting for the success of a beauty business. Goals give direction, purpose, and motivation, and help entrepreneurs stay...
Starting a new beauty brand in 2023 can be an exciting journey, but also a daunting one. As a beauty brand strategist, I have helped many women entrepreneurs bring their vision to life and I am here...
“How Utilizing Influencers Can Increase Your Sales by 50%” Influencer marketing has become a staple for many beauty brands in recent years, and for good reason. Utilizing influencers can...